What we have measured about how AI assistants decide which local business to name, with the methods and the limits included.
AI names the businesses whose website says they do that exact jobNobody asks AI for "a plumber". They ask who fixes a burst pipe. We put 156 of those questions to AI across 13 local markets and checked whose website mentioned that exact job. 1,656 comparisons. July 2026 · 10 min read